The Blog

Writing About
WordPress & the Web.

Practical guides, honest opinions, and lessons from 5 years of building WordPress sites for real businesses.

Speed Optimization

How I Took a WordPress Site from PageSpeed 38 to 94 in 48 Hours

Speed optimization isn't magic — it's a checklist. Here's exactly what I do, in order, every single time.

April 12, 2025 · 6 min read

WooCommerce

Most WooCommerce stores leak money at the same 3 places. Here's how to fix them without a redesign.

March 28, 2025 · 5 min read

Security

A step-by-step breakdown of how I clean and harden hacked WordPress sites — and what you can do right now to prevent it.

March 10, 2025 · 7 min read

Conversion

A beautiful website that doesn't sell is just an expensive brochure. Here are the real reasons people leave without taking action.

February 20, 2025 · 4 min read

Hosting

Shared hosting, VPS, managed WordPress — I've worked with all of them. Here's what actually matters when picking a host.

February 5, 2025 · 5 min read

Tools

I've built production sites with both. Here's an honest comparison from someone who actually uses them for client work.

January 18, 2025 · 6 min read

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